We conducted this research to get an understanding of what makes Netflix marketing unique as well as how I could apply this to my own products, It also helped me see the various types of promotion I could apply to my product to vary my product range as well as displaying my research into these subjects.
Marketing example: Ghostbusters Franchise
Poster
Statue made in Waterloo
LEGO Set
Social Media
(Now designed to promote the latest film)
Trailers
(Click images to view)
Analysis
The primary link between the marketing is the "No-Ghost" logo that is on the Ghostbusters text/typography. It is also visible on most Ghostbusters marketing and merchandise, marketing and merchandise also share a color scheme (Green, black and yellow). Most locations are staged when making press packs, there are only a few places that are real in Ghostbusters marketing, others are made in image editing software's. The main text and taglines are the only usual pieces of text you can read on the merchandise/marketing.
Logo
I learnt the variation of different products and promotion I can apply to this project, I have also learnt how to appropriately and accurately create Netflix branded products for my project as well as how to design it for the target demographic. It will help me plan out my press pack due to the products I have researched being very popular with the different audiences they are targetted to, this one in particular is one of the most well known brands in the world and is a good example for what I want my product to be like in terms of marketing.
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